MQ is out to build a better world, with better mental health for all.
The challenge: Get people to realize that mental health research is one of the best ways to achieve this.
Our idea: Show everyone affected by mental illness that they’re not alone and that MQ is an ally supporting them through research. We did this by modifying a simple phrase: We turned “Your Fight” into “Our Fight”.
I worked with an art director to develop this concept and wrote all subsequent copy placements for this campaign.