Visible is an all-digital phone service with no phone stores or confusing phone bills. (Pretty great, huh?) We leveraged this out-of-the-box business model to come up with some pretty crazy ideas to spread the word.
My role as lead writer was to brainstorm ideas and craft copy for all paid social and experiential campaigns while ensuring the brand voice stayed consistent and clear throughout all executions.
Did I mention I do digital? Oh yeah. Tons of it.